TMA Quick Insights for Q1 2026

With investments ranking at ₹41.2Cr, Shark Tank India on Sony Liv remains the dominant force in the digital ad space, offering a remarkable ROI and superior brand recall. Leading media options like Video and Banner boast an impressive reach, managing 103K and 130 campaigns respectively, ensuring that brands make a profound impact. Serve your ads on popular platforms like JioHotstar and Book My Show, reaping the benefits of high unique views. Leverage these high-performance platforms for impactful national campaigns, prestigious product launches, and strategic corporate branding.

Top Medias with Highest Ad Spend

Shark Tank India on Sony Liv App

With an investment of ₹41.2Cr, Shark Tank India on Sony Liv App firmly holds market leadership. This platform brings unmatched visibility, superior recall, and dynamic ROI, making it the first choice for advertisers for national campaigns, premium launches, and corporate branding. Adapting seamlessly in the digital vertical, it holds a wide-reaching audience profile. Choose Shark Tank India on Sony Liv App for robust engagement and impactful advertisement solutions.

Rich Media and Contextual Ads Through MediaKart

Elevate your brand visibility, boost recall, and maximize ROI with Rich Media and Contextual Ads Through MediaKart. Commanding a grip on the digital market with a staggering total spend of ₹2.86Cr, MediaKart is the preferred choice for national campaigns, premium launches, and corporate branding. Offering unparalleled reach and intricate audience profiling, we naturally adapt to the digital vertical while ensuring your ads make a persuasive, professional, and impactful impression.

ICC Men's T20 World Cup On JioHotstar

With an unprecedented total spend of ₹1.25Cr, ICC Men's T20 World Cup On JioHotstar is the unequivocal market leader in the digital realm. It offers an extensive reach and attracts a diverse audience profile, making it a prime choice for national campaigns, premium product launches, and robust corporate branding. Harnessing the potential of supreme visibility, exceptional recall, and stellar ROI, it is reshaping the digital advertising space, making it an attractive platform for advertisers who prioritize impact and efficacy.

Women’s Premier League On Jiohotstar

Dominating the digital sphere, the Women’s Premier League on Jiohotstar successfully registers the highest total spend, an astounding ₹11.5Cr, positioning it as a supreme leader in the market. Its vast audience profile and unparalleled reach make it the preferred palette for national campaigns, premium product debuts, and corporate branding. Offering unparalleled visibility, superior recall, and an impressive ROI, it seamlessly adapts to the digital vertical, encapsulating persuasive, professional, and potent brand promotion strategies. This vibrant platform avails awe-inspiring campaigns which make a grand impact.

Inshorts

As a market leader, Inshorts, with a whopping digital total spend of ₹70.34L, offers unmatched reach and a premium audience profile making it the preferred choice for national campaigns, high-end launches, and corporate branding. Its digital vertical penetration ensures outstanding visibility and recall, amplifying advertisers' ROI. Choose Inshorts as your marketing arsenal to create a powerful, persuasive, and professional brand image.

Popular Medias with Unique Views

JioHotstar

Riding the zenith of digital market leadership, JioHotstar boasts enviable unique views peaking at 8.3K. Our expansive reach captures a diverse audience profile, underscoring why national campaigns, premium product launches and corporate branding strategists choose us. JioHotstar offers unparalleled visibility, fostering decisive recall and optimal ROI. Seamlessly adapting to the digital landscape, we integrate persuasive, professional, and impactful campaigns that keep us synonymous with success. Choose JioHotstar. Choose excellence.

Book My Show

Reigning as the market leader, Book My Show boasts the highest unique views, reaching a staggering 4.6K in digital. Our diversified audience profile is vast, making us the first choice for national campaigns, premium launches, and corporate branding. With exceptional visibility and recall, Book My Show guarantees an incredible ROI. Naturally adapted to the digital vertical, we offer advertisers an effective medium that maintains a persuasive, professional, and impactful appeal. Choose Book My Show – the go-to platform for your brand's prominence.

YourStory

Leading the digital domain with the highest unique views at 4.17K, YourStory is the preferred platform for national campaigns, premium product launches, and corporate branding, pulling in a diverse and influential audience. Advertisers favour us for exceptional visibility, brand recall, and unrivalled ROI. Seamlessly adapting to digital trends, our content resonates with the digital-first audience. When it comes to persuasive, professional, and impact-driven advertising, YourStory truly delivers. Trust YourStory, the leader in impactful narrative branding.

Hindustan Times

Hindustan Times takes the lead in the digital marketing realm boasting the industry's highest unique views, soaring at 2.57K. Our elite audience profile and impressive reach make it the go-to platform for national campaigns, premium launches, and strategic corporate branding. Advertisers prefer our platform for its unparalleled visibility, impeccable recall, and significant ROI. As we seamlessly adapt to the digital vertical, Hindustan Times continues to deliver influential, compelling, and professional advertising solutions.

Money Control

Money Control, with its unrivaled market leadership in the digital vertical, commands an enviable reach of 2.16K unique views, setting the bar for premium visibility and high-impact corporate branding. Renowned for cutting-edge national campaigns and exclusive launches, its affluent audience profile assures an optimal recall and enhanced return on investment (ROI). It's no surprise that discerning advertisers turn readily to Money Control for their strategic needs, keeping ahead of the curve in a constantly-evolving digital landscape.

Top Media Options Used

Banner

With market leadership solidified by executing a massive 130 campaigns in the digital domain, Banner rules the roost. It's the preferred choice for national campaigns, premium launches, and corporate branding, owing to our profound reach and meticulously delineated audience profile. Banner ensures unmatched visibility for your brand, facilitating optimal recall and guaranteeing robust ROI, effortlessly adapting to the digital vertical. Experience persuasive, professional, and high-impact advertising with Banner – the leader in the field.

Video

Ascend to market supremacy with Video's unparalleled digital prowess, having masterminded an unmatched 103K campaigns. Appreciated and preferred by advertisers for national campaigns, premium launches, and corporate branding - we offer extensive reach, affluent audience profiles, and an industry-leading return-on-investment. Video yields exceptional visibility and recall. Thrive in the digital vertical with our solid approach, stern resolution, and strategic blends. Trust Video for impactful, professional, and persuasive touchpoints that command attention and accolades. Seize the advantage with Video - the touchstone of digital advertising.

Connected TV

Boasting market leadership with 15 high-impact digital campaigns to its credit, Connected TV is a favourite among advertisers seeking national-scale campaigns, premium product launches, and effective corporate branding. With a vast audience profile and substantial reach, Connected TV offers unparalleled visibility, recall, and substantial ROI, making it an unbeatable choice for paving your way in the digital vertical. Its strong proposition accommodates a seamless digital adaptation, proving its indispensability for persuasive, impactful, and professional branding solutions.

Agency fee

Agency Fee continues to dominate the world of advertising with its successful execution of the highest record of 11 digital campaigns. Our audience spans all demographics, reaching across the nation, making us the preferred choice for national campaigns, premium launches, and corporate branding. With a focus on driving visibility, recall and excellent ROI, we naturally adapt to the digital vertical to meet your marketing goals. Trust Agency Fee today, for impactful, professional, and persuasive brand promotion.

Audio

Audio, leading the market with an unparalleled record of 7 high-impact digital campaigns, offers an impressive reach to a premium audience profile. Chosen by major advertisers for national campaigns, prestigious launches, and corporate branding, Audio guarantees remarkable visibility, recall, and an unbeatable ROI. Effortlessly adapted to the digital vertical, Audio's persuasive and professional approach makes it a go-to choice for impactful brand promotion.

Top Categories by Ad Spend in Q1 2026

PR Release Digital Advertising

PR Release digital advertising can be defined as placing digital ads on websites and apps that are categorized under PR Release topic. 

PR Release digital advertising can prove to be very effective for brands/advertisers who work in the PR Release field or have the same target audience. For example, for sports and games websites and apps, we know that the primary audience is males. Hence, any brand looking to target a male audience like financial products or automobiles would opt for advertising on sports websites.

The reason why PR Release digital advertising is so popular is that advertising on PR Release websites and apps would mean showing the ads to a targeted audience which would lead to a higher click-through rate and hence a better conversion rate. 

PR Release Digital Advertisement Rates

PR Release digital advertisement rates depend on the following factors:

• Reach and Users of the website and app: Reach and users of the website and app decide how many people/users can be reached out to through advertising hence plays a major role in deciding the PR Release digital advertising price.

• Type of categories: The categories also define what kind of audience comes on the websites/apps. For example, news websites might have a less loyal audience than OTT apps. Hence, the category also helps decide the PR Release digital advertisement rates. 

• Targeting Options Available: The type of targeting options on the website/apps decide how precisely the apps/websites would be able to target the audience. Hence, a platform offering multiple targeting options would charge higher PR Release digital advertisement rates. 

• Advertising Format: The visibility of digital ads depends a lot on the types of ads offered by the websites and apps and hence are important to determine the PR Release digital advertising price. 

PR Release Digital Advertising Price

PR Release digital advertising price can be calculated based on the following factors:

• Cost per unit: The PR Release digital advertising rates would directly depend on the cost per unit of the ad. This cost per unit can be CPC, CPM, CPV, etc depending on the PR Release advertising platform and the digital ad format. 
• The number of units of ads: The other important factor can be the number of impressions, clicks, views, etc gathered on the ads that can be multiplied by the cost per unit to obtain the PR Release digital advertisement rates. 
• Targeting filters: Another factor that can add the premium to the total PR Release digital advertising price is the number of targeting options/filters.

 Advantages of PR Release Digital Platform Advertising

Following are some of the advantages of PR Release digital platform advertising:

• Targeted Audience: Since the ads are placed on specific topic-based websites/apps, for brands who cater to the same field, the audience are very relevant and hence brings better conversion. 
• High level of engagement: Specific topic-based websites/apps experience a very high level of engagement in terms of repeat users and time spent hence giving advertisers the opportunity to retarget the same audience hence creating high impact. 
• Real-time monitoring: One of the top advantages of PR Release digital platform advertising is that it provides real-time monitoring of campaign performance. 

 Top Platforms for PR Release Digital Advertising

To know the top platforms for PR Release digital advertising, follow these steps:

• Visit the Digital Tool Page.
• Select PR Release under categories filter.
• On the top right corner, you can find the option to sort the selections based on two factors- Top searched and price.
• On selecting the “top searched” method to sort the cards, you will get top platforms for PR Release digital advertising. 

Frequently Asked Questions

1. How much does it cost to advertise on a digital PR Release platform?

The cost to advertise on a digital PR Release platform would depend on many factors as discussed above. It may vary from 7.5 paise per impression for Hotstar (mid-roll video) to 25 lakh for YouTube masthead on per day basis. 

The Media Ant is the best digital PR Release advertising agency that provides more than lakh advertising options under digital advertising. One can find the cost of digital advertising on any of these platforms within a few clicks. 

 2.  How to know the campaign execution details of digital PR Release platform Ads?

One of the top reasons to opt for digital PR Release platform ads is that digital advertising campaigns can be tracked on a regular basis and in case of any requirement, the campaign can be edited. 

The Media Ant would share timely reports that would contain the campaign execution details of digital PR Release platform ads. The report would detail daily performance, spending, and cost per action for the digital PR Release platform ad campaigns. 

 3. How to select the best digital PR Release advertising platform?

The best digital PR Release advertising platform would totally depend on the brands’ requirements. The first question that the brands should answer is- who is their target audience?

Once the target audience is defined, the next step is to check which of the digital PR Release advertising platform has the ability to target this audience the best. Some of the platforms may cater to the exact audience or some of them might have the relevant targeting options to filter out the irrelevant audience. 

Once the target audience requirement is met, the next question to be asked is- What are the various ad formats offered by digital PR Release advertising platforms? This would help the brands select the appropriate ad format as per their budget and resources.

The last but most important question that remains is- What are the digital PR Release advertisement rates? This can be the deal breaker question and should be answered carefully. 

Once all these questions are satisfied, the brands can make a list of the best digital PR Release advertising platforms. 

 4. What is the effectiveness of digital PR Release advertising?

The effectiveness of digital PR Release advertising lies in the fact that these advertising platforms are relevant for brands who have an audience similar to those visiting the PR Release websites and apps. 

One common observation is that when the ads appear to be genuine content, they have more chances to be clicked. This is the rationale behind the growing popularity of native advertising and by advertising on the relevant PR Release digital platforms, brands can expect a higher number of conversions.