The Homescreen Masthead is our most premium and impactful advertising property, displayed the moment a user switches on their TV set. As the very first screen they see, it guarantees unmatched visibility and brand recall. This high-impact placement can be bought as a Roadblock with 100% Share of Voice (SOV) for a full 24 hours or on a CPM basis for flexible durations. The masthead supports multiple call-to-action options including Click to Video, Click to YouTube Video, Click to Full Screen Image, and Click to Website, allowing brands to drive deeper engagement right from the TV’s first screen.