An Article Ad is a branded story published on a website or app that looks like regular content but is designed to promote your product, service, or campaign in an engaging and informative way. It helps build trust while sharing detailed information. There are two types: PR Articles, where the content is provided by the client or agency and published after editorial approval (with any suggested changes to be incorporated by the client), and Performance-Based Articles, which guarantee a certain number of views. Each article is 700–800 words, includes 3–4 images, and is promoted through social media posts on Hindustan Times’ LinkedIn and X platform. For performance-based articles, our Hindustan time team will write the content based on the brief or inputs shared by the client. All articles will carry a disclaimer.